When Premier Business Group came to Spectrum Innovative Media, they had a solid service offering and a decent website — but stagnant lead flow. Within 90 days of adding a single cinematic brand film to their homepage, their inbound leads doubled.
The Problem With Static Websites
Text and photos tell people what you do. Video shows them who you are. In a service business, clients are hiring a person as much as a company. Video creates the emotional connection that converts strangers into clients. Research shows that websites with video see 86% higher conversion rates.
What We Did
We spent one day on-site with Premier Business Group, capturing their team in action, their office environment, and three 60-second testimonials from existing clients. We then wrote a tightly-scripted 90-second narrative built around the specific aspirations of their target customer.
Post-production included professional color grading, licensed music, lower thirds, and a clear call-to-action. The final video was delivered in three formats: 16:9 for the website, 9:16 vertical for Instagram Reels, and 1:1 square for LinkedIn.
The Results
Within 30 days, average session duration increased by 2.3 minutes. Contact form submissions doubled. Cost per lead dropped by 41%. “The video made us look like a company three times our size,” said CEO Marcus Johnson.
Ready for results like these? Book a free video consultation today.